If you target the local market specifically with your business, it is very important to optimize and rank at the top of search engine queries or searches related to your nearby areas. Understanding this fact, we live in the era of technology, but we cannot sideline the fact that the majority of consumers still search for shops and services locally. So local SEO optimization is very important for any business.
In this blog, we’ll walk through key local SEO strategies every city business needs to rank first on search engine result pages.
Claim and Optimize Your Google Business Account
In most cases, Optimizing Your Google My Business Account is typically the starting point to drive potential customers to your Business. You claim and verify ownership of this listing as the first step. When claimed and verified, optimize your profile with:
- Correct business hours and holiday closures
- Business description that helps potential customers get a summary of what products/services you offer
- Good Quality imagery of your business, staff, products etc.
Engage by Responding to Reviews
Reviews are here to stay and have a strong bearing on your ranking position within the local pack. Make sure that you are responding in a professional manner.
Get More Google Reviews Google reviews provide social proof, enhance your reputation, and are a key local ranking factor. Encourage satisfied customers to leave reviews by:
- Send follow-up emails (with link to review) after purchases
- Adding review links/badges on your website
- Respond professionally to all reviews
Build Local Links
These links from other authoritative local websites or groups act as valuable trust signals for Google’s local algorithms. Pursue opportunities for:
- Getting listed on local business directories and professional organizations
- Cross-promote by partnering with complementary local businesses
- Sponsor or be in a community event and get a link
- Write guest posts for local blogs and news sources
By consistently implementing these local SEO best practices, you’ll be well on your way to dominating the local search landscape.